PRP270
Reputation Management
Public relations professionals help to manage and shape audience perceptions. You鈥檒l learn how to monitor impressions of an organization, identify risk and develop purposeful approaches to maintaining a brand鈥檚 reputation. You鈥檒l also explore issues management and crisis communications, as well as develop the expert skills needed to navigate public opinion and ensure consistent and positive messaging.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
External Communication Microcertificate
Upcoming Offerings
- Thu, Mar 27 (self-paced all week)
- Thu, Apr 3 (self-paced all week)
- Thu, Apr 10 (self-paced all week)
- Thu, Apr 17 (self-paced all week)
- Thu, Apr 24 (self-paced all week)
- Thu, Jul 10 (self-paced all week)
- Thu, Jul 17 (self-paced all week)
- Thu, Jul 24 (self-paced all week)
- Thu, Jul 31 (self-paced all week)
- Thu, Aug 7 (self-paced all week)
- Thu, Sep 11 (self-paced all week)
- Thu, Sep 18 (self-paced all week)
- Thu, Sep 25 (self-paced all week)
- Thu, Oct 2 (self-paced all week)
- Thu, Oct 9 (self-paced all week)
Overview
Location: Online
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
External Communication Microcertificate
What you will learn
After completing this course, you鈥檒l be able to do the following:
- Anticipate potential issues and risks by monitoring public opinion
- Identify internal and external factors that can sway a brand鈥檚 reputation
- Examine and propose approaches for proactive reputation management
- Recognize ethical issues that might arise from a brand campaign
- Create audience- and platform-aligned messages to address a potential PR crisis.
How you will learn and be evaluated
- Prepare to spend 10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can鈥檛 refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local .