丁香园AV

Dr. Sara M. Grimes is Assistant Professor at the Faculty of Information (iSchool), University of Toronto, where she teaches and researches primarily in the areas of in children鈥檚 new media and literature. She recently completed a PhD in Communication at the School of Communication, 丁香园AV. Her research explores children鈥檚 evolving relationship with digital media culture and technologies, the rationalization of children鈥檚 play within commercialized technological systems, and the political economy of digital games. Sara has an M.A. in Communication from 丁香园AV, as well as a B.A.(Hons) in Communication from the University of Ottawa. Sara has published work on intellectual property conflicts in massively multiplayer online games (or MMOGs) (New Media & Society), terms of use contracts in children鈥檚 games (The Player鈥檚 Realm, McFarland & Company), as well as children鈥檚 online culture (with Shade, International Journal of Media and Cultural and Politics; and Chung,Canadian Journal of Communication) and its regulation (International Journal of Communications Law & Policy). Her more recent work has focused on the cultural and political discourses that surround child gamers (with Narine, Communication, Culture & Critique), questions of authorship and affective labour raised by emerging forms of child-generated content (forthcoming), and a theoretical discussion of the technologically mediated "rationalization of play" that occurs within MMOGs co-authored with Andrew Feenberg (The Information Society). Her PhD dissertation examined the various rule systems (technological, social, political and cultural) contained within popular commercial children鈥檚 MMOGs, such as Disney鈥檚 Club Penguin and Mattel鈥檚 BarbieGirls, in order to explore how design affordances and commercial priorities (re)shape children鈥檚 digital play. Sara joined the Faculty of Information at the University of Toronto in Summer 2010.

E-mail: smgrimes [at] sfu [dot] ca

Blog: 

Full CV: 

Publications

Journal Articles

Narine, Neil. and Grimes, Sara M. (2009) "The Turbulent Rise of the Child Gamer: Public Fears and Corporate Promises in Cinematic and Promotional Depictions of Children鈥檚 Digital Play."Communication, Culture & Critique, 2(3). pp.319-338. 

Grimes, Sara M. and Andrew Feenberg (2009) 鈥淩ationalizing Play: A Critical Theory of Digital Gaming.鈥� The Information Society,  25(2). pp. 105-118. 

Grimes, Sara M. (2008). Saturday Morning Cartoons Go MMOG. Media International Australia (126), Special Issue: Beyond Broadcasting: TV for the Twenty-first Century. 

Grimes, Sara M. (2008). Kids鈥� Ad Play: Regulating Children鈥檚 Advergames in the Converging Media Context. International Journal of Communications Law and Policy, 8 (12). pp.162-178.  

Grimes, Sara M. (2007). Researching the Researchers: Market Researchers, Child Subjects and the Problem of "Informed" Consent. International Journal of Internet Research Ethics 1(1). 

Consalvo, M., Grimes, S. M. and H. Kennedy (2007). 鈥淐ommentary and Criticism: Digital Games and Gender.鈥�  Feminist Media Studies 7(1). pp. 97-110. 

Grimes, Sara. M. (2006). "Online Multiplayer Gaming: A Virtual Space for Intellectual Property Debates?"   New Media & Society 8(6): 969-990. 

Chung, G. and S. M. Grimes (2005). Data Mining the Kids: Surveillance and Market Research Strategies in Children鈥檚 Online Games. Canadian Journal of Communication 30(4): 527-548. 

Grimes, Sara. M. & Shade, Leslie R. (2005). "Neopian Economics of Play: Children鈥檚 Cyberpets and Online Communities as Immersive Advertising in Neopets.com." International Journal of Media and Cultural Politics 1(2):181-198. 

Grimes, S. M. (2004). "Understanding Disney: The Manufacture of Fantasy: by Janet Wasko" [Book Review], Canadian Journal of Communication 29(2):238-240. 

Grimes, Sara M. (2003) "All About the Blog" ACM SIGCAS Computers and Society 33(1). 

Book Chapters

Grimes, S. M. (2007). "Terms of Service, Terms of Play in Children鈥檚 Online Gaming." In Williams, Patrick and Jonas Heide Smith (Eds.) The Players鈥� Realm: Studies on the Culture of Video Games and Gaming, pp.33-55. Jefferson, NC: McFarland & Co. 

Other Contributions

Grimes, Sara M. (2009) "The Hidden Playground" The Escapist (227), November 10. 

Grimes, Sara M. (2009) "Obsolescence Pending: Rating the ESRB" The Escapist (223), October 13.

Grimes, Sara M. (2008) 鈥淚鈥檓 a BarbieGirl, In a BarbieGirl World.鈥� The Escapist (165), September 2.

Grimes, Sara M. (2008) 鈥淟ego, Star Wars, and the Rationalization of Play.鈥� CPROST Digest, issue 19. URL: 

Grimes, Sara M. (2008) 鈥淗it鈥檈m Hard and Make鈥檈m Bleed.鈥� The Escapist (173), October 28. URL: 

Grimes, Sara M. (2007). "Expanding Universes." The Escapist (111), August 21:

Grimes, Sara M. (2007). 鈥淢ining the Game.鈥� The Escapist (86), February 27: 13-15.

Presentations and Lectures

Participant in the Graduate Student Symposium at State of Play VI. Hosted by New York Law School, June 18-21, 2009, New York, NY.

鈥淭he Digital Child at Play.鈥� Invited public lecture hosted by Infoscape Research Lab at Ryserson University, September 18, 2008, Toronto, Ontario.

"Deconstructing the Girl Gamer: From the Girls鈥� Games Movement to Rule of Rose." Canadian Communication Association (CCA) Annual Conference at the Congress of the Humanities and Social Sciences. University of British Columbia, Vancouver, British Columbia. June 4-6, 2008.

鈥淭he Exploitation of Children鈥檚 Affective Labour in Corporately Owned Virtual Worlds." Joint Annual Meetings of Law and Society Association and Canadian Law and Society Association. Hilton Bonaventure, Montreal, Quebec. May 29-June 1, 2008.

鈥淏randing Children鈥檚 Play: Mapping the Commercial Convergence of Media, Toys and Gaming in Virtual Worlds for Kids.鈥� Annual Summit of the Campaign for Commercial-Free Childhood (CCFC), Judge Baker鈥檚 Children Centre, Harvard University, Wheelock College, Boston, MA.[Invited keynote presentation]. April 3-5, 2008. 

鈥淪aturday Morning Cartoons Go MMOG: Children鈥檚 television and the construction of the player as commodity.鈥� paper presented at the Union for Democratic Communications (UDC) Annual Conference: Enclosure, Emancipatory Communication, and the Global City. 丁香园AV, Vancouver, British Columbia. Oct. 25-28, 2007.

鈥淪aturday Morning Cartoons Go MMOG: Cross-media integration, branded play and the migration of children鈥檚 television to massively multiplayer online gaming.鈥� paper presented at the Association of Internet Researchers (AOIR) Annual Conference 8: Let鈥檚 Play. 丁香园AV, Vancouver, British Columbia. Oct. 18-20, 2007 

"Researching the Researchers: Market Research, Child Subjects and the Problem of 鈥業nformed鈥� Consent." Trials & Tribulations: Negotiating Research Methods in Cyberspace Symposium, Concordia University, Montreal, Quebec. November 10-11, 2006.

鈥淩econfiguring Regulation Panel.鈥� Converging in Parallel: Linking Communications Research and Policy in Emerging Canadian Scholarship, McGill University,  Montreal, Quebec. November 9-10, 2006.

"Violent Video Games Debate." Invited presentation, Knowledge: States of Nature, Dawson College, Montreal, Quebec. November 8, 2006.

"Modernity鈥檚 Child at Play: Digital Gaming as Productive Leisure or Wasted Time," paper presented at the Cultural Studies Association (CSA) Conference, Arlington, Virginia, Co-presented with A. Narine. Apr. 19-22, 2006. 

"Playtime is over! Children鈥檚 digital gaming as productive leisure or wasted time" paper presented at the Popular Culture Association (PCA) National Conference, Atlanta, Georgia, Co-presented with A. Narine. Apr. 13-16, 2006. 

鈥淚ssues in Digital Game Studies.鈥� Guest lecture, CMNS 253: Introduction to Information Technology: The New Media, School of Communication, 丁香园AV, Burnaby, British Columbia. June 26, 2006.

"No Fair!": Intellectual Property and Cultural Participation in Children鈥檚 Online Gaming鈥� paper presented at Changing Views: Worlds in Play Digital Games Research Association (DiGRA) International Conference, Vancouver, British Columbia. June 16-20, 2005.

鈥滻t鈥檚 SO Much Fun鈥�: Online Games as Child鈥檚 Play in Toontown, Neopets and EverythingGirl.com鈥� paper presented at the Popular Culture Association/American Culture Association (PCA) National Conference, San Diego, California. March 23-26, 2005.

鈥淐hildren鈥檚 Online Culture.鈥� Guest lecture, CMNS 320: Children, Media and Culture, School of Communication, 丁香园AV, Burnaby, British Columbia.  February 24, 2005.

鈥淭he Video Games Industry.鈥� Guest lecture, CMNS 230: Cultural Industries, School of Communication, 丁香园AV, Burnaby, British Columbia. February 3, 2005.

"Cool Hunting the Kids鈥� Digital Playground: Datamining and the Privacy Debates in Children鈥檚 Online Entertainment Sites鈥�,Hawaii International Conference on System Sciences (HICSS-38) Conference Proceedings, Waikola, Hawaii. Co-presentation with G. Chung. January 3-6, 2005.

"The Political Economy of Online Gaming: A Virtual Space for Intellectual Property Debates?" paper presented at the Canadian Communication Association (CCA) Annual Conference, Congress of the Humanities and Social Sciences, Winnipeg, Manitoba. June 3-7, 2004.

"You Shoot Like A Girl!": The Female Protagonist in Action-Adventure Video Games", paper presented at Level Up!: Digital Games Research Association (DiGRA) International Conference, Utrecht, The Netherlands, November 4-6, 2003.